K33 is stacking sats — and making it official.
On May 28, Norwegian crypto brokerage firm K33 announced it has raised 60 million Swedish krona ($6.2 million) to launch its Bitcoin treasury strategy, joining a growing list of companies integrating BTC into their balance sheets.
The company plans to use the entire amount to purchase Bitcoin, which it sees not only as a long-term store of value but also a foundation for new product offerings such as BTC-backed lending.
Strategic Treasury, Nordic Ambitions
The financing came through a mix of interest-free convertible loans and a new share issuance with attached warrants. At Bitcoin’s current price of around $108,000, K33 could purchase up to 57 BTC with the funds.
K33 CEO Bull Jenssen is bullish on BTC’s long-term prospects. In a post on X, he declared, “Bitcoin will be the best-performing asset in the coming decade,” and added, “Why wait for the government to build a Bitcoin reserve when you can build your own?”
Financing Details
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Convertible loans: 45M SEK ($4.6M), 0% interest, maturing June 30, 2028.
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New share issue + warrants: 15M SEK ($1.5M), with bonus warrants for early conversion.
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Potential future capital: If fully exercised, warrants could push funding up to 75M SEK ($7.7M).
This strategic move is part of K33’s broader plan to collaborate with other BTC treasury firms in the Nordic region and launch new financial products, including Bitcoin-collateralized loans.
“Bitcoin Is a Strategic Enabler”
In its Q1 2025 interim report, Jenssen stated:
“With a sizable BTC reserve, we will strengthen our financial position while unlocking new revenue streams, product capabilities, and partnerships.”
He framed the Bitcoin acquisition not just as an investment, but as a business growth strategy to support future operations and service innovation.
Market Reaction
Unlike other firms that have seen sharp stock movements after Bitcoin-related announcements, K33’s share price closed down 1.96% on May 28, signaling a wait-and-see attitude from investors.
Still, the Bitcoin treasury narrative continues to drive bullish sentiment in public markets. GameStop’s stock, for example, jumped 12% in March following its BTC plans — even if volatility followed. Meanwhile, Blockchain Group in Paris soared 225% after announcing its own BTC buys.
Looking Ahead
K33 is positioning itself to lead among Nordic firms adopting BTC treasury strategies. As more institutions integrate Bitcoin into their core business models, the line between crypto-native operations and traditional finance continues to blur.
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