DDC Enterprise Kicks Off Its $330M Bitcoin Buying Spree
In a major move that has caught the attention of crypto investors, Hong Kong-based DDC Enterprise has officially entered the Bitcoin market. The company, also known as DayDayCook, revealed plans to accumulate a massive 5,000 Bitcoin (BTC) over the next three years. It began this journey with an initial purchase of 21 BTC worth approximately $2.28 million.
This first buy is only the beginning. DDC intends to purchase another 79 BTC in the coming days, which will bring its short-term goal to a total of 100 BTC. Their broader strategy aims to reach 500 BTC by the end of 2025, and then continue toward the ambitious target of 5,000 BTC by 2027.
Why This Matters
DDC’s plan could make it one of the largest public holders of Bitcoin. If the company held 5,000 BTC today, it would rank just outside the top 10 corporate Bitcoin holders, following Japanese firm Metaplanet.
This strategic move highlights how traditional businesses are now viewing Bitcoin as a serious reserve asset. DDC is not a tech company — it sells ready-to-cook meals — yet it’s stepping into the digital asset space with long-term conviction.
Stock Volatility and Long-Term Vision
Following the announcement, DDC shares dropped 14.5% on the day but quickly recovered 2.43% in after-hours trading. Despite being down over 27% year-to-date, the company’s Bitcoin strategy might turn investor sentiment around if the crypto market continues to rise.
This shows that while the short-term stock impact may be shaky, the long-term view is focused on Bitcoin’s value as a store of wealth and inflation hedge.
Rising Bitcoin Adoption in Asia
DDC’s announcement comes during a period of growing crypto activity in Asia. Another Chinese company, Jiuzi Holdings, also announced plans to buy 1,000 BTC within a year. At the same time, Hong Kong is moving toward clearer crypto regulation. The recent approval of the Stablecoin Bill shows the city’s commitment to becoming a crypto-friendly hub.
Reports also indicate that wealthy Asian investors are shifting away from the US dollar, putting their money into assets like gold, Chinese securities, and — increasingly — Bitcoin.
What This Means for Crypto Enthusiasts
For those tracking institutional crypto adoption, DDC’s plan is a major milestone. It confirms that Bitcoin is no longer just for tech companies or hedge funds. Even food retailers are getting involved, betting on long-term crypto gains.
As Asia’s regulatory environment warms up, more companies may follow DDC’s lead. Investors should keep an eye on this trend.
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