NFTs may be getting a second wind — and Snoop Dogg just lit the match.
On Wednesday, the legendary rapper sold out nearly 1 million NFTs in just 30 minutes through Telegram, generating a stunning $12 million in sales, according to Telegram founder Pavel Durov.
“Blockchain minting and the secondary market go live in 21 days. It’s going to be wild,” — Pavel Durov
🎨 Inside the Drop: What’s in the Snoop Collection?
The collection, hosted on the TON blockchain, features items inspired by Snoop’s style and persona:
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Vintage cars
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Swag bags
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Marijuana-themed objects
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Digital dogs
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Animated profile items
These “Telegram Gifts” are more than just digital art — they can be displayed on Telegram profiles or converted into in-app currency Stars.
🎵 Snoop Drops New Music, Too
To go along with the NFTs, Snoop released a new track titled “Gifts” and a matching music video showcasing all the collectibles. Fans on social media called the launch “legendary,” and YouTube was flooded with reactions.
📉 NFT Market Has Been Struggling
Snoop’s success is a rare bright spot in a tough year for NFTs:
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Q1 2025 NFT volumes dropped 61% YoY to $1.5 billion
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Last 30 days: Sales volume down 41%, transactions down 55%
(Source: CryptoSlam)
So, could this Snoop Dogg collection mark the start of a new NFT revival?
🔮 A New NFT Narrative?
TON’s NFT lead, known as Zenith on X, suggested that Snoop’s launch might be the spark NFTs need.
“Telegram Gifts have the most unique utility — the ability to wear them on your Telegram Profile,” Zenith said.
They also hinted that more Web3 IPs and brands might jump on the Telegram gift train.
👑 Snoop Dogg: No Stranger to NFTs
Snoop isn’t new to the NFT game. Here’s a quick recap:
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2021–2022: Released The Doggies collection via The Sandbox
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2023: Dropped the Snoop Dogg Passport Series, offering backstage content
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2025: Now, a hit TON-based Telegram collection
🚀 What’s Next?
Whether this is the start of a full-on NFT comeback or just another celebrity flash, one thing is clear: Snoop Dogg still knows how to make Web3 move.
📌 Stay updated with the latest in NFTs, crypto markets, and blockchain tech at: https://cryptodicenews.blog/
